Essay about L Oreal Case Study

The Plenitude series is third in the US market for lotions behind Ponds and Essential oil of Olay but previous in the cleanser segment among the major players. Although the Plenitude launch in France was successful, this was because it crafted to the France women who had been more sophisticated in their use of products, whereas america launch contained 14 SKUs that overcome the much less sophisticated and knowledgeable US consumer, which has been a weakness of the product line. Although ALL OF US customers see L'Oreal's Plenitude products as technologically advanced, attractive, and advanced, they also perspective these products as complicated, expensive, and mostly for old women who love to spend money on themselves. As such, L'Oreal needs to focus on changing this kind of perception the product is difficult and mostly for more mature women to get market share, especially in the cleanser section. L'Oreal needs to capitalize about Plenitude's differentiation as a scientifically superior manufacturer product line within a leading brand while repositioning usana products using the pursuing positioning statement: " For many who want to enrich and revitalize their younger glow, the L'Oreal Plenitude products stop and reduce the signs of aging whilst inspiring beautiful skin mainly because they employ L'Oreal's advanced formulas and cutting-edge technology. ” We all also recommend that L'Oreal work with television and magazine advertising portraying symbolism of the contemporary woman, equally older and younger, plus the slogan " not your mother's chilly cream” to increase differentiate Plenitude from current product lines elizabeth. g. the " aged fashioned” opponents. Further, with an overall copie of their product packaging emphasizing the L'Oreal leading brand name, L'Oreal should take care of the premium prices of the Plenitude treatment franchise as their marketplace segment facilitates their technical superiority value. However , as a result of Plenitude's limited market share in daily moisturizers and cleansers and their deficiency of...



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